SOCIALLY-CONSCIOUS RECRUITING
Partnering to attract contributors to your culture and bottom line.
We help you build thoughtful teams through socially-conscious recruiting, values alignment and leading human dynamics practices.


Placemaking 4G was founded to improve lives, livelihoods and futures in Atlantic Canada. We set out from the beginning to transform the region, by helping organizations build stronger and more inclusive teams through socially-conscious recruiting.
We envision a future where every single person feels comfortable bringing their full, authentic selves to work and their contributions are valued. They feel seen and heard in the workplace and have equal opportunity to reach their full potential.
We work with organizations with big ambitions; those who want to ensure their teams are built based on what's possible and not what’s familiar.
We listen to understand the needs and the culture of our clients. This insight is used to help clients build more intentional teams, and recruit contributors who are aligned and ready to bring new perspectives and energy to the work.
In addition to helping build your dream team, we work with you to nurture and keep talent. Together, we help you design human-centered workplace policies and provide workshops and training to enhance communication and intercultural awareness at all levels of your organization. These are some of the first steps towards creating an environment of belonging.


We are a Social Enterprise Community Interest Company (CIC).
What does that mean? It means we have chosen to register our company as an organization that is mandated to re-invest 60% of our profits back into local communities; with the aim of reducing the barriers to sustainable economic development. As a newer organization, our investments may be small but we know with time, our impact will grow with us.
If you are a business owner interested in learning more about the CIC model, reach out.
We are always happy to share our story and what we’ve learned along the way. Why? Because collective impact is a beautiful thing.
Who We Are
The team behind this dream is composed of a group of talented individuals, from CPHR and immigration specialists to DEI facilitators, communicators and Placemakers. We are passionate about what we do and more importantly how we do it.
Our clients are our strength.
































What People are Saying
We choose P4G because your goal aligns with the Library’s – improving lives. The care and approach you had for this search sets P4G apart from other recruitment agencies that I have worked with.”
Our Most Recent Blog Posts
Humanizing the World of Recruiting
Most would agree that building the right team is one of the most important aspects of any organization,...
Read MoreThe Now of Work is Human
For a while now, theorists and economists alike, have been preparing us with great anticipation for the ‘Future...
Read MoreActively Addressing Bias in the Hiring Process
How biases manifest in the hiring process and how we can address them in order to develop better...
Read More