SOCIALLY-CONSCIOUS RECRUITING

Partnering to attract contributors to your culture and bottom line.

We help you build thoughtful teams through socially-conscious recruiting, values alignment and leading human dynamics practices.

Placemaking 4G was founded to improve lives, livelihoods and futures in Atlantic Canada. We set out from the beginning to transform the region, by helping organizations build stronger and more inclusive teams through socially-conscious recruiting.

We envision a future where every single person feels comfortable bringing their full, authentic selves to work and their contributions are valued. They feel seen and heard in the workplace and have equal opportunity to reach their full potential.

We work with organizations with big ambitions; those who want to ensure their teams are built based on what's possible and not what’s familiar.

We listen to understand the needs and the culture of our clients. This insight is used to help clients build more intentional teams, and recruit contributors who are aligned and ready to bring new perspectives and energy to the work.

In addition to helping build your dream team, we work with you to nurture and keep talent. Together, we help you design human-centered workplace policies and provide workshops and training to enhance communication and intercultural awareness at all levels of your organization. These are some of the first steps towards creating an environment of belonging.

We are a Social Enterprise Community Interest Company (CIC).

What does that mean? It means we have chosen to register our company as an organization that is mandated to re-invest 60% of our profits back into local communities; with the aim of reducing the barriers to sustainable economic development. As a newer organization, our investments may be small but we know with time, our impact will grow with us.

If you are a business owner interested in learning more about the CIC model, reach out.

We are always happy to share our story and what we’ve learned along the way. Why? Because collective impact is a beautiful thing.

Who We Are

The team behind this dream is composed of a group of talented individuals, from CPHR and immigration specialists to DEI facilitators, communicators and Placemakers. We are passionate about what we do and more importantly how we do it.

Our Most Recent Blog Posts

5 smiling P4G contributors are shown in front of a yellow and dark grey background with white text above them that says The Myth of the overqualified candidate

The Myth of the Overqualified Candidate

In almost every search we conduct, there are always a handful of candidates whose experience and...

Margaret SchwartzJanuary 25, 2023

white text on a blue background reads "What We've Learned About Acknowledging Land with Brady Paul. On the right, there is a photo of Brady with long hair and a button up shirt in front of a yellow background.

Land Acknowledgements: Making them Meaningful

Most events we go to today – webinars, conferences panel discussions – lead with a land...

Margaret SchwartzJanuary 12, 2023

In a dark blue bubble on the left, white text reads 8 shifts employers can expect in 2023. On the right, behind a light blue background are two cropped images of women, Margaret and Robynne, who work at P4G. Margaret is wearing a red flower patterned shirt. Robynne is wearing a black long sleeve. There is small yellow bar along the bottom that says brought to you by Margaret and Robynne

9 Shifts Employers Can Expect in 2023

9 Shifts Employers Can Expect in 2023 To better equip HR teams for the evolution of...

Margaret SchwartzDecember 28, 2022

What People are Saying

“When our organization was faced with the daunting task of acquiring new talent, we turned to P4G to help us navigate the full spectrum of activities involved with recruitment and hiring. We have hired eight people in the past year with Bradley and Matt's help and couldn't be more pleased with the results. They made the process easy for us; teaching and guiding us through new ways of finding and acquiring great employees. P4G has been instrumental in the successful growth of our organization.”

Kathy Mckee

Executive Director, NSCDA

"The way P4G positioned their work with us was holistic. It's clear how each of their team members, with their different depth of experiences and skills, were involved in the process. It was like a one stop shop of diverse talent. Their net for reaching prospective candidates was so wide and far reaching in the community. Back and forth communication throughout the process was timely, effective, human centric and transparent. We lived on the P4G energy for weeks."

Kelley Bruce

BLHS Board Member

“It has been a pleasure working with you and P4G. We really appreciate all the effort you and your team took in understanding our organization, the needs of the community and ultimately finding a great candidate for the North Branch Manager.

We choose P4G because your goal aligns with the Library’s – improving lives. The care and approach you had for this search sets P4G apart from other recruitment agencies that I have worked with.”

Mairead Barry

Senior Manager, Strategy, Halifax Public Libraries